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Quench Brand Identity Case Study

Quench is a fictional beverage company created to showcase brand identity as well as restaurant & beverage packaging design.

the first flavor announced by Quench was an iteration on Strawberry Lemonade, titled “LemonBerry“. So far, we have a strawberry and a lemon. Pretty straight forward, right?

Continuing with this idea, minimal shadowing & lighting were added to the lemon.

pink & yellow bubbles  were added in the background

lemonberry flavor identity complete. now lets look at different typefaces that could suit the design.

Typeface: Xotax | Denied.
Typeface: Xotax | Denied.
Typeface: Super Water | Approved.

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